PTU Mass Com B.Sc MCAJ Paper 2012 Advertising Though Print, Radio and Television

PTU Mass Com B.Sc MCAJ Paper 2012 Advertising Though Print, Radio and Television Punjab Technical University Exam 2012 Advertising Though Print, Radio and Television Test September and March Question Paper Free Download Punjab Technical University Advertising Though Print, Radio and Television Question Papers 2012 PTU Mass Com B.Sc MCAJ Question Paper 2012 for all students Previous Year old Past Papers of PTU Mass Com B.Sc MCAJ Paper 2012 Advertising Though Print, Radio and Television Punjab Technical University September 2012 and March 2012 Exam Mass Com B.Sc MCAJ Sample Model Question Papers Free Download PDF

Advertising Though Print, Radio and Television

2.What do you mean by advertising objectives?
3. Discuss the various stages of an advertising campaign.
4. How will you select an ad agency fbr your organisation?
5. What are the methods of determining advertising expenditure?
6. What is the role of colours in an ad copy?
7. What are the stages of the production process of an ad?
8. Discuss the characteristics, merits and demerits of print and electronic media used for advertising.
9. What are various methods of measuring the effectiveness of advertising?
1 0. List various laws related to advertising.
11. How does advertising effect the society and influence its culmre?
1 2. Which is your favourite ad and why?
13. What is the criteria for selection of media for advertising of a product?

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