PTU BBA 2nd Semester Paper 2008 Marketing Management Punjab Technical University Exam 2008 2nd Sem Marketing Management Test September and March Question Paper Free Download Punjab Technical University Marketing Management Question Papers 2008 PTU BBA 2nd Semester Question Paper 2008 for all students Previous Year old Past Papers of PTU BBA 2nd Sem Paper 2008 Marketing Management Punjab Technical University September 2008 and March 2008Exam BBA 2nd Semester Sample Model Question Papers Free Download PDF
Time :- 3 Hours
Maximum Marks :- 75
1) Outline the various elements of the promotional mix, with suitable illustrations.
2) Describe alternative pricing strategies. Describe the important factors to be considered while pricing a product.
3) Describe the various factors influencing consumer behavior. Explain the consumer buying process with suitable examples.
4) What do you understand by marketing channels? Discuss different factors affecting the choice of distribution channel.
5) What are the elements of service marketing mix? HOW these elements are used in framing a marketing strategy for services.
PTU BBA 2nd Sem Paper 2008 Marketing Management Punjab Technical University Exam 2008 2nd Semester Marketing Management Test September and March 2008 Question Papers