IGNOU M.A. In Fashion Retail Management Garments Construction Fundamentals of Retailing Question Paper 2011

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M.A. FRM
Term-End Examination
June, 2011
MFM-024: FUNDAMENTALS OF RETAILING

1. Write short notes on any two of the following:
(a) Hyper market
(b) SKU
(c) Consumer Cooperative
(d) Electronic point of sale signage
2. Define Retailing. Write a detailed note on the unique aspects of retailing and role of retailing in the apparel industry.
3. What are the retail mix elements? Enlist and explain the retail mix elements of any two of the following stores:
(a) Lifestyle
(b) Landmark
(c) VLCC
(d) Tanishq
4. What are the steps in the process of retail format selection? Assume that you are the retail head for a Brand that markets one of the following product categories. Suggest and justify the best format for operating in Gurgaon. (You can decide the 4Ps for your brand and mention them in your answer, to explain your answer clearly)
• Books
• Cosmetics
• Formal womens wear.

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