IGNOU M.A. In Fashion Retail Management Garments Construction Fashion Forecasting & trend Analysis Question Paper 2011

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M.A. IN FASHION RETAIL MANAGEMENT
(MAFRM)
Term-End Examination
June, 2011
MFM-034: FASHION FORECASTING AND
TREND ANALYSIS

1. What do you understand by fashion forecasting? Explain short – term forecasting and long – term forecasting with examples.
2. What are fashion prediction/forecasting companies and what do they do? Name any two
fashion prediction! forecasting companies and giving their brief introduction, explain the services they provide.
3. What are the steps involved in developing a fashion forecast? Explain.
4. What are the sources for gathering intelligence and how do these help in fashion forecasting? Explain.

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