Gujarat University M.B.A in Marketing Management Question Paper 2012 3rd year

Gujarat University M.B.A in Marketing Management Paper 2012 Gujarat University Exam 2012 Test Question Paper Free Download Gujarat University Question Papers 2012 Gujarat University M.B.A in Marketing Management Question Paper 2012 for all students Previous Year old Past Papers of Gujarat University M.B.A in Marketing Management Paper 2012 Gujarat University Exam M.B.A in Marketing Management Sample Model Question Papers Free Download PDF

Marketing Management

  1.  Discuss the following statement: “A company that is a market follower has no marketing strategy of its own.”
  2. The decline stage of the product life cycle (PLC) has its own special challenges for marketers. Briefly define the five strategies that a marketer can use for rejuvenating a declining product. What determines which strategy should be implemented?
  3. Explain the following terms in relation to marketing channels: (a) channel functions and flows; (b) channel levels
  4. Explain how a marketer can classiI a product according to durability and tangibility. What marketing strategies do these classifications call for? Provide examples from both the consumer market and the industrial market.
  5. Suppose you are the brand manager for “Wild”, an unscented deodorant shampoo aimed at youth. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.
  6. You have established a new company to sell lawn and garden products nationwide. You see three distinct target audiences for your company’s products. Those three audiences are hardware stores, plant nutseries, and landscaping companies. Which of the four basic sales force structures should you use? Why? Discuss the advantages and limitations of the structure that are most appropriate for your company?
  7. What are the distinguishing characteristics of rural marketing vis-ã-vis urban marketing? How will a marketer of a consumer good (select any one product category for your illustration) consider this in formulating the company’s rural marketing strategy?

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Gujarat University M.B.A in Marketing Management Question Paper 2012 3rd year


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Thanks for shearing on this Gujarat University M.B.A in Marketing Management Question Paper 2012 3rd year

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